Creative Direction
Concept, campaign mood, colour, references, composition and visual identity developed around the product, audience and objective.
What we do
From idea
to final campaign.
FOI can lead the complete visual production or join an existing brand team for one defined part.
One point of view.
Every production layer connected.
We begin by understanding the brand, product, audience and objective. Then we translate the requirements through FOI’s own visual language, keeping the commercial job clear while building an identity people can remember.
Photography
Commercial, fashion, apparel, lifestyle, beauty and product photography for campaigns, websites and social channels.
Film
Campaign films, fashion films, product films, reels and vertical content planned alongside the stills.
Casting
Model selection and coordination according to the product category, audience, tone and agreed usage.
Production
Studio or location, crew, lighting, scheduling, equipment planning and managed shoot production.
Post Production
Image selection, editing, retouching, colour treatment, film editing and organised final delivery.
Possible deliverables
Campaign photographs ✦ Product images ✦ Lookbooks ✦ Reels ✦ Campaign films ✦ Fashion films ✦ BTS ✦ Social assets ✦ Hero visualsWorking with FOI
Clear before the camera turns on.
Can FOI manage the complete campaign?+
Yes. The approved scope can combine creative direction, casting, locations, crew, photography, film and post-production.
Can a brand book only photography or film?+
Yes. FOI can lead one production layer or build a complete visual campaign, depending on the brief.
How is the final quote decided?+
Product quantity, models, shoot days, locations, deliverables, usage rights and production scale shape the final quotation.