Commercial journal
Knowledge from
inside production.
Original field notes on photography, film, lighting, casting, creative direction and campaign planning.
Latest notes
Useful thinking for brands and production teams.
From Moodboard to Final Campaign
From Moodboard to Final Campaign. An original FOI Studios field note for brands and production teams planning commercial work in India.
How We Build Colour Harmony Around a Product
How We Build Colour Harmony Around a Product. An original FOI Studios field note for brands and production teams planning commercial work in India.
Choosing Models for an Apparel Campaign
Choosing Models for an Apparel Campaign. An original FOI Studios field note for brands and production teams planning commercial work in India.
Inside an FOI Lighting Setup
Inside an FOI Lighting Setup. An original FOI Studios field note for brands and production teams planning commercial work in India.
Why Photography and Film Should Be Planned Together
Why Photography and Film Should Be Planned Together. An original FOI Studios field note for brands and production teams planning commercial work in India.
How We Plan a 40-Product Fashion Campaign
How We Plan a 40-Product Fashion Campaign. An original FOI Studios field note for brands and production teams planning commercial work in India.