Creative Direction
Concept, campaign mood, colour, references, composition and visual identity.
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FOI STUDIOS · COMMERCIAL
We create campaignswith a point of view.
Photography, films, creative direction and complete visual production for fashion, apparel, beauty and lifestyle brands.
Independent creative studio · Founded 2017Selected commercial work
Visual worlds built around the product.
Indian heritage fashion
Creative direction · Photography · Indian wear
A constructed garden
Gown campaign · Set · Lighting
Sinderella
Lingerie campaign · Photography · Film
Gold sari story
Sari · Campaign photography
Gown in natural light
Location · Styling · Photography
A cinematic visual world
Creative direction · Campaign series
What we do
From idea to final campaign.
FOI Studios can develop and produce the complete visual campaign rather than requiring a brand to coordinate separate photographers, filmmakers, models and production teams.
Photography
Commercial, campaign, fashion, lifestyle and product photography.
↗Film
Campaign films, fashion films, product films, reels and vertical content.
↗Casting
Model selection and coordination according to the campaign.
↗Production
Studio, location, crew, lighting, scheduling and shoot management.
↗Post Production
Editing, colour, retouching and final campaign delivery.
↗Industries
Fashion is not one visual language.
Our philosophy
We do not begin with a preset.
We begin with the idea.
FOI Studios was founded by Sourish Mukherjee in 2017 around the belief that creative work should have its own point of view.
We listen carefully to the brand’s objectives, product, audience and requirements. Then we ask: What is the strongest visual way to make people feel it?
The campaign should belong to the brand while still carrying an original visual identity.
Commercial workflow
How a FOI campaign works.
Discovery
Understand the brand, product and campaign objective.
Idea
Build concept, visual direction and campaign treatment.
Pre-production
Models, location, styling, equipment, schedule and planning.
Production
Photography and filmmaking.
Post
Editing, retouching, colour and final film.
Delivery
Campaign-ready photographs, films, reels and agreed assets.
Campaign pricing
Starting points for serious production.
Every FOI production is built around the campaign rather than a fixed template. Final quotations depend on products, models, locations, usage rights, photography or film requirements and production scale.
Starter Product Campaign
From ₹50,400Up to approximately 12 products, commercial photography, selected edits and vertical-video material.
Plan this campaign ↗FOI Basic Campaign
₹1,10,000 onwardsA professionally produced, photography-led campaign with direction, casting and post-production.
Plan this campaign ↗FOI Cinematic Campaign
₹1,80,000 onwardsPhotography and film planned as one complete campaign system.
Plan this campaign ↗Bulk Product Campaign
₹2,00,000–₹3,00,000+A large content cycle for approximately 40 products, with scope tailored to the brand.
Plan this campaign ↗Custom Production
Custom quoteMulti-day, multi-location, international or unusually ambitious productions.
Plan this campaign ↗Model fees, premium locations, travel, accommodation, specialist styling, props, set construction, large crews and extended commercial usage or licensing may be quoted separately.
Ongoing brand content
Your visual production team,
every month.
Monthly Brand Partnership
For brands that need regular photography, reels, product launches, model shoots, seasonal campaigns, creative direction and visual strategy.
Custom monthly retainerDiscuss a Brand Partnership ↗138K+Instagram followers
8M+Instagram views
80K+YouTube subscribers
About FOI Studios
Independent since 2017.
FOI Studios was founded by Sourish Mukherjee on 25 November 2017 as an independent creative studio built around original visual thinking.
foiphoto.in represents the commercial production side of the FOI Studios ecosystem.
Read our story →
Commercial journal
Ideas from inside production.
Start a project
Tell us what
you’re planning.
Share your product category, launch date, required photography or films, number of products and estimated budget.
Start a Project ↗